July 21, 2026 — Love Button Global Movement’s message of love reached one of the world’s largest audiences during the first-ever FIFA World Cup Final Halftime Show on Sunday, July 19. As the performance came to a close, the word LOVE appeared across the field, with the “O” represented by planet Earth.
The image was seen by a global audience that surpassed one billion viewers. For Love Button Global Movement, it marked a powerful milestone in a mission that has encouraged people to believe in love and put it into action for more than a decade.
A Halftime Show Like No Other
The first FIFA World Cup Final Halftime Show brought music, sport, and service together at New York New Jersey Stadium. Presented in support of the FIFA Global Citizen Education Fund, the show helped bring attention to efforts expanding access to education and football opportunities for children worldwide.
The World Cup unites countries, cultures, languages, and generations. Although fans arrived wearing different colors and cheering for opposing teams, the closing message was one everyone could share: LOVE.
Displayed across the field with the Earth at its center, the image reflected a belief that has always been central to Love Button: beneath our differences, we are one human family.
A Legacy of Historic Moments
Love Button began with a handmade paper pin worn by co-founder Dr. Habib Sadeghi during his experience with cancer. The word “Love” became a daily reminder to live with intention and share that love with others.
In 2013, Dr. Sadeghi and Dr. Sherry Sami founded Love Button Global Movement. What began with one small button grew into an international nonprofit committed to fostering loving acts of kindness and supporting communities locally and around the world.
The message has since appeared on some of the world’s largest stages. At Super Bowl 50 in 2016, the audience created a colorful “Believe in Love” display across the stadium during Coldplay’s halftime performance. Ten years later, LOVE appeared at the center of the first-ever FIFA World Cup Final Halftime Show.
More Than a Show: A Mission
The halftime show brought global attention to the FIFA Global Citizen Education Fund and its work to improve educational opportunities for children in underserved communities.
Its focus on children, education, and shared humanity closely connects with the work Love Button carries out every day.
Love is more than a message displayed during a major event. It is a choice practiced through kindness, compassion, service, and generosity. It can mean supporting a student, helping a family through a difficult time, caring for someone in need, or reminding another person that they matter.
These individual acts are how a global message becomes a lasting movement.
The Power of Love, Amplified a Billionfold
Love Button continues to put its mission into action through programs that serve children, families, schools, and communities.
Wear One, Share One encourages people to wear a Love Button as a daily reminder to lead with love and share another button with someone else.
Love in Learning supports students through educational programs and community initiatives, including the current back to school campaign providing backpacks and school supplies to Southern California students in need.
Baskets of Gratitude brings volunteers together to provide food, essential supplies, comfort, and care to people experiencing hardship.
The World Cup Final gave more than one billion people a moment to pause and reflect on love. Love Button now invites people everywhere to help carry that message forward by exploring its programs, sharing a Love Button, volunteering, or making a donation.
The moment was seen. The movement continues.
Believe in Love. Pause and Love.
About Love Button Global Movement: The Love Button Global Movement is a 501(c)(3) nonprofit organization with an international humanitarian mission to foster loving acts of kindness and to collaborate with organizations and individuals who transform and uplift the lives of our human family. Love Button supports programs locally and globally that promote physical and mental health, nurture education, and cultivate loving action. Learn more at lovebutton.org.
Featured Photo Credit: Dan Mullan/Getty Images
